I have actual hard evidence of the power of social media marketing, and it is this: I just purchased an album from a band I'd never heard of, simply because of their incredible video that was released a mere month ago and has been going around on Facebook. And I am well pleased.
I was completely captivated when I saw the video for the Ramona Falls song I Say Fever. Unlike anything I've ever seen, it's some sort of magic combination of Victorian paper animals and stop-motion animation, and yet feels totally edgy and now. See for yourself ~ and do go full screen.
A side project from Brent Knopf of Menomena, whom I haven't yet heard but will surely pursue, this album, Intuit, is absolutely brilliant. The songs are like complicated blossoms unfolding, opening to expose new treasures with each listen. The epic opening song, Melectric, sends me off to into visceral, textured bliss.
Unexpected percussive elements, shimmering vocals, orchestral arrangements, and sweeping variations in mood (due, in part, to the many guest artists who contributed) ~ the layers keep peeling away to reveal more loveliness. You can watch Brent get wicked with the looping here, as he records the luscious song Going Once, Going Twice.
Just doing my part to virally spread lovely music ~ so go listen.