CoutureLust: Amoelbarroco

I first encountered the stunning and intriguing Viveka, a.k.a. Brummella Brumaria, designer of Amoelbarroco, through her Etsy shop, and was instantly enamoured. Even more so when I found her Flickr site, with its deep archive of delectable photos.

Captivated, I went to her blog, and found it written in Spanish, which made sense, as she is based in Madrid. Though sadly, my own Spanish is far too pathetic to be able to read the entries, I enjoyed the pictures, and when I fed her bio through that clunky-but-entertaining Google translator engine, it yielded this delightful paragraph:

Steampunk pirate, robot recalcitrant scientific crazy part-time aesthete unparalleled, exquisite Baroque zombie art-nouveau, and lover of the crapulilla - Orientalism, Symbolism, Terror, times past, the vicissitudes of history and several anachronisms, dandybilly and carnivaliosa...

I'm sure it's not a perfect translation, but it made me very happy. I'm considering re-learning Spanish to follow her blog.

How would you describe yourself and your style of work?

I use to think about myself as a dilettante with a non-stop creative anxiousness and infected with some kind of quixotic behaviour. I love art, literature and history (that's why I studied Fine Arts) and, in my work, I use to "contribute" to them with some personal cosmogony and fantasy, altering it or showing my point of view of the past and anachro-aesthetics. I just want to work again and again about my perception of beauty, no mind which form it adopts. Now I channel all these ideas through designing clothing, but who knows if this is its final shape!


Where do you find inspiration?

As I've said before, mostly from art and history. I have my preferences, of course; baroque, rococo, Victorian, art nouveau and 80's are essential to me, but also of interest to me are diverse subjects such as medical imagery, romantic orientalism, contemporary and antique photography, puritan and religious tradition and imagery, comics, music and films, and many more! I find inspiration also in books, I love symbolism, decadent writers, horror literature, steampunk...I'm always reading something.

What do you do besides design amazing clothes?

Well, thanks so much for your comment :). Hehehe, apart from spending time with that strange gentleman I use to find by my side and hanging out with my dear freak friends in bizarre places, in the professional world, I work also in fashion as a teacher in a school, besides attending Amoelbarroco!

I'm also a kind of amateur photographer (mostly self-portraits), model for others sometimes, I enjoy very much this activity, and I REALLY love traveling, too, I think I would spend my life discovering new places.


What are three things that please you the most in the world?

Just three!! I think I can resume this in "having the possibility of doing whatever I like and want."

How did you get your start making clothes?

With my brand...maybe...by accident?? Hahaha, I begin this adventure working with another girl more experienced in this sector, but we decided not to work more together, so I decided to continue alone and I've been like that from a year and a half more or less with some friends as collaborators sometimes, I really appreciate their help and opinions. Anyway, in the past I made some designs for my closet, and always enjoyed working with image and making my own eccentric-styling and way to understand fashion. Also, when I was an art student I developed some art-fashion artifacts and constructions, and if I go back as a child I use to draw some girls with strange clothing and appearance, so I can say that always had a part of my thoughts moving in this direction.

What piece of work are you most proud of?

Hard to decide!! The most successful one is the "pirate-gondoliere" shirt which has an original illustration of Laura Wächter on the back (I always want to collaborate with her, she is a very talented person).

But I love specially the first men's shirt I made with my own hands and even "French couture"! There are some new designs that will be visible soon that I think are good stuff too.

Where can we find your line?

On the last times I worked mostly with direct orders from costumers, this is my favourite way of selling, but you can also find some garments (and sales) at my Etsy shop, or in Madrid in a couple of places: La Morgue, but there are a few products now (c/Espíritu Santo 2) or my permanent exhibition at L'showroom (c/Mejía Lequerica, 17, 2d).

Thank you, Viveka!